(ABSD) – a network of A-B-owned wholesalers. Today, Anheuser-Busch is announcing a change in how the company leads and manages their Wholly-Owned Distributors (WODs) with the creation of the Anheuser-Busch Sales & Distribution Co. “The evolution of our commercial structure we are sharing today, along with the addition of our new Chief Strategy Officer Benoit Garbe to our leadership team, are part of a holistic approach to accelerate our commercial momentum by positioning our teams even closer to the customers and consumers who are the lifeblood of our business.” “Over the past three years, our entire system has risen to meet challenges and ensure that we can better capitalize on current and future opportunities and optimize our business in the years ahead,” said Michel Doukeris, CEO, Anheuser-Busch. By further regionalizing the company's approach to Sales, Marketing and Distribution, Anheuser-Busch will be better positioned to win in key regional markets, accelerating commercial growth. Today, Anheuser-Busch is announcing several enhancements to its commercial structure in the US to put its teams even closer to the consumers they are serving. While the current global health crisis has accelerated many trends and changes in consumer preferences and how Anheuser-Busch operates, the continued implementation of the commercial strategy and the collective efforts and resiliency of their workforce resulted in one of the strongest quarterly performances in recent years. Louis, MO - Since the beginning of 2018, Anheuser-Busch has implemented a consumer-focused commercial strategy centered on driving innovation and rebalancing their portfolio toward more premium and growing segments and brands.
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